Areas of Work
The following is a list of some of areas or work that WBH Associates perfoms. Some of
our clients find it a useful "shopping list" for defining the scope of a
consulting assignment.
Strategic Planning For Users
- Review and/or redefine the mission statement of the company and of the
group intending on using the CAD system
- Evaluate current practice and procedure with respect to that mission
statement
- Analyze the prospect of the computerization of current practice and
procedures
- Review current operations, analyze and recommend practical alternatives
to improve profitability through increasing productivity and effectiveness
- Provide critical review of current production, methods, and management
with specific focus on what, where, and how CAD will have an impact
- Provide critical review of production, methods, and management, including
specifics on how to get more from the integration of CAD and the rest of the office
- Consult with staff, as deemed appropriate, to assess current operating
procedures
- Consult with staff, as deemed appropriate, concerning operating problems
and questions
- Discuss firm personality traits and how they relate to specific CAD
programs and implementation strategies
- Develop/review in-house conventions, and standards for symbol, layer, and
data management
- Review and develop customized programs, and take advantage of other
advanced features of the system
- Design and develop networked systems and procedures, ensuring multiple
user access while maintaining data integrity
- Design and develop standards and procedures for coordination and
management of electronic databases from consulting engineers
- Review/develop opportunities for using the CAD databases beyond
construction documents (i.e. preliminary design, takeoffs, facilities management)
- Research and develop programs and techniques for improving the quality
and quantity of production and design
- Troubleshooting
- Keep you informed about new procedures and acquisitions that might affect
the utility of your operations
Retainer Work
- Keep tabs on the marketplace and report on items of interest to the
Client
- Provide and update an independent competitive analysis of the
Client’s product
- Find and bring on board additional consulting resource
Strategic Marketing
- Industry trends.
- Saturation levels and interpretation.
- Sources of income.
- Explore and define the future of the industry, the future of CAD, and
what the playing field will look like.
- Define the "CAD system" of the future.
Strategic Product Marketing
- Review product.
- Install product and check out adequacy/proficiency of technical support
system.
- Fast-track absorption of product and concepts at my site with your
support staff on site.
- Exploration of product extents, capabilities, weaknesses.
- Develop quick wish lists.
- Isolate and explore product’s strengths for market exploitation.
- Isolate and explore product’s weakness to avoid in market
strategies, and prepare work-arounds in case of identification by competition.
- Interview Users to identify other areas of promise and concern.
- Expand upon wish lists to provide strategic direction to product
development.
- Establish market positioning, identify target markets, and develop
competitor profiles.
- Outline relative risks involved, potential returns, and the specific
technical areas of concern and interest.
- Analyze product and synthesize holistic view to coalesce the entire
product line into one single multi-faceted system.
- Develop and produce presentation materials to demonstrate and elaborate
on this concept.
- Meet with The Client for presentation of results and strategic analysis.
Debrief.
- Develop action items.
Marketing Tactics:
Distribution
- Distribution Channels: discuss issues and resolve.
- Develop channel strategy, including pricing and packaging.
- Provide contacts where possible.
Marketing
Tactics: Public Relations and Advertising
- Marketing: identify market influencers. Third Parties, Partners, User
Groups, Bulletin boards, Training, Support. Journals, pundits, lecturers, evangelists.
- Develop plan to maximize market awareness outside of paid advertising.
- Develop advertising strategy, include where, and what.
- Establish trade show strategy: which shows and why, how to achieve goals
without spending the moon.
Competitive Bidding Situations
- Perform a technical review of the RFP.
- Develop mutually acceptable parameters for potential bidding teams in
competitive bid situations.
- Analyze all potential bid team members’ viability.
- Determine the relative viability of several potential teaming partners.
- Oversee technical teaming negotiations with bid partners.
- Negotiate technical aspects of third-party software.
- Submit technical questions for clarification.
- Analyze the RFP and prepare a configuration to respond on a Sub-
line-item level (SCLIN).
- Develop compliance matrix for all technical sections.
- Explore third-party software options to fill compliance matrix.
- Manage all technical issues related to all non- bid-partner software.
- Develop a cost model in spreadsheet form.
- Prepare sample pricing for entire technical bid.
- Act as the client’s agent for technical oversight of partners’
technical response.
- Perform initial and supplemental Red Team reviews of entire CAD technical
proposal.
- Perform initial and supplemental Red Team reviews of LTD/OCBD.
- Follow the RFP’s amendments and supplements, and analyze the impact
of each.
Other Services
- Investigate the potential opportunity and risk involved in a venture
capital investment.
- Conference and user group strategic planning
- Conference development
- Conference management
- Business Process Re-Engineering
For more information, e-mail us at wbh@wbh.com.
WBH Associates
8220 Stone Trail Drive
Bethesda MD 20817-4556
301-365-4585
301-365-4586 fax
This page last updated on Thursday, March 01, 2001
Copyright © 1998 WBH Associates
All rights reserved. Trademarks are properties of their respective owners.
8220 Stone Trail Drive, Bethesda MD 20817-4556 USA Phone:301-365-4585 http://www.wbh.com
Send mail to webmaster@wbh.com with questions or
comments about this web site.